The Live Mas Scholarship Program, open to the innovators, creators, and dreamers is sponsored by The Taco Bell Foundation. The Live Mas Scholarship is not based on your grades or how well you play sports. No essays, no test scores, no right or wrong answers. They are looking for the next generation of innovators, creators and dreamers – whose post-high school education we will help fund. Create and submit a video (2 minutes or less in length) that tells us the story of your life’s passion. The Taco Bell Foundation will award $1 million to 100 young adults in 2017.